According to the data, the ideal length for a: Paid posts length: 5 to 19 wordsĮvery Facebook ad needs three types of content: a Headline, Ad Text, and a Link Description.Īfter analyzing 752,626 Facebook ads back in 2018, AdEspresso found that ads did best when the copy in each element was clear and concise. Content that demands less work to consume and understand will enjoy higher engagement rates. Every time you ask the audience to take action, a percentage of people will lose interest.īarrier to comprehension: the longer a person reads, the harder his or her brain must work to process information. This extra step doesn’t seem like much, but it will drive down engagement. Based on their findings, posts with less than 50 characters “were more engaging than long posts.” According to another, more precise study by Jeff Bullas, posts with 80 characters or less receive 66 percent higher engagement.īarrier to entry: Facebook cuts off longer posts with an ellipsis, forcing users to click “See More” to expand the text and read the entire message. In 2016, BuzzSumo analyzed more than 800 million Facebook posts. But it’s all we have to work with, so it makes the best starting point we have: We scoured the world wide web for research and the most recent study is from way back in 2016… an eternity in Social Media Years. People like it when a message makes its point quickly and concisely. While you have enough space to craft a short novella on FB, the truth is, shorter posts usually receive more likes, comments, and shares.
The ideal length of social media posts The ideal Facebook post length Let’s go.īonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. TLDR: Optimize the length of your content and you’ll be more likely to engage and convert your audience. If you want more likes, shares, video views, and comments (and what kind of monster doesn’t?!), it’s pivotal to nail the length of your message.Īre you writing too much in your social media posts? Too little? Are your videos too long or not long enough? Read on for our curated research on the ideal character counts for social media posts (not to be confused with character limits) and other types of content on: This isn’t just a list of how long social posts can be: it’s a list of the best social media post lengths to drive the most engagement. You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. You’re busy crafting quality content and mastering your social media strategy.
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